Evidence-based gear reviews and trail films reaching more than 600,000 views every 90 days across the US, UK, Australia and Canada.
Media kit and rates are available to relevant brands on request · enquiries answered within two business days
An AHPRA-registered physiotherapist with a background in musculoskeletal and orthopaedic rehabilitation. Gear is assessed on how it loads the body, not just how it looks.
Products are carried on multi-day routes in genuine conditions — the Cape Wrath Trail, Tour du Mont Blanc, Alta Via 1 & 2, the West Highland Way and the Western Arthurs Traverse.
Detailed reviews and documentary-style trail films that hold attention and keep earning views long after release, rather than a passing mention.
Concentrated in the English-speaking countries with established outdoor retail — the US, UK, Australia and Canada — and skewed towards adults who buy premium equipment.
A full-length video built around your product or campaign, with editorial independence retained.
A natural, creator-written segment inside a relevant long-form video, from a concise mention to detailed demonstration.
An ongoing arrangement across several releases, so your product is seen in use over a season rather than once.
Your product carried and filmed on a named long-distance route, including flagship trail films.
Structured field testing with a clinician's read on fit, load and durability — useful pre-launch as well as after.
Short-form and social assets, product photography, and footage licensed for your own channels where a campaign calls for it.
▲ Channel views increased 58% compared with the previous 90 days.
of views come from the US, UK and Canada, with a further 8.9% from Australia and New Zealand — over half the audience in English-speaking markets with established outdoor retail.
Documentary-style trail storytelling built to keep working. Most of its audience still arrives through YouTube search, years after release — so a placement here keeps earning long past the campaign window.
Watch on YouTube1.4M impressions · +757 subscribers · 39.8% average retentionLifetime figures · three and a half years since release
| Video | Views | Watch hrs | Subs gained | |
|---|---|---|---|---|
 | Backpacking Gear I'd Never Buy Again | 127,612 | 11,344 | 679 |
 | I Wasted Money on Backpacking Gear | 95,199 | 5,685 | 358 |
 | Stop Overspending on Solo Backpacking | 88,327 | 14,070 | 482 |
 | 6 Backpacking Gear Upgrades Worth It | 46,120 | 3,598 | 226 |
 | My 2-Week Lightweight Hiking Setup | 40,700 | 3,652 | 363 |
 | Is Ultralight Hiking Gear Worth It? | 35,383 | 2,877 | 225 |
Tell me what you're launching, what support you need and when you'd like it live. Replies within two business days.
Media kit and rates available on request